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Parramatta receives funding boost for Smart City initiative
02 Jun 2011
Parramatta’s move towards a ‘smarter city’ has received a boost after a $168,000 grant was awarded to develop mobile digital applications for the retail and tourism sectors.
Funding for Collaborative Solutions: Mobile Concierge, was announced by the Hon. Andrew Stoner MP, Deputy Premier of NSW this week, and Parramatta’s Smart City consortium was chosen as one of 11 successful applications to help build the State’s digital economy.
“It’s been almost 12 months since Council launched ParraConnect as part of our Smart City concept and this funding is another step towards ensuring we’re at the forefront of digital technology,” Parramatta Lord Mayor, Cr John Chedid, said.
“This is an iconic project that will not only create jobs and provide economic benefits but also has the potential to dramatically change the way we do business.”
The launch of the program in Parramatta will see participants use smartcards or Near Field Communication (NFC) Mobile Phones to shop from participating retailers, allowing workers, residents and visitors the opportunity purchase goods or services remotely – creating a ‘virtual marketplace’.
The smart cards also have the capacity to hold large amounts of information and could be used to access car-parks, work buildings, libraries and used as part of loyalty programs.
Frank Dorrian, SGS Technologie Director and Program Manager, said that although contact-less smart cards, (NFC) micro payments, and smart-phones are all available as individual applications this is the first time they have been consolidated into a secure mobile eco-system.
“This new smart eco-system could re-invigorate the traditional city centres of Australian cities and allow small retailers to compete on a level playing field with their super-mall counterparts through mobile ordering and payments,” he said.
“The solution that we’re launching in Parramatta has already attracted interest nationally and internationally which is a strong reflection of the demand for modern solutions that keep pace with business development.”
The consortium lead for this project is STMicroelectronics, a major global technology company.
Jean-Claude Pellicer, country manager for STMicroelectronics, which was awarded the supply of QANTAS frequent flyer cards last year, said that the expertise of the consortium group that has been put together will ensure Parramatta’s ‘Smart City’ vision is realised.
“This is a continuation of our technology roll-out for smart cards and NFC product – we are bringing to Parramatta the best of breed in this field,” he said.
Collaborative Solutions Mobile Concierge Funding Program
Smart City Proposal
Consortium Lead:
ST Microelectronics – Leading global technology company ($10b annually)
Consortium Partners:
SGS Technologie – International player in integration and Cloud technology
Salt Mobile – NSW expert in mobile delivery and payments
WatchData – Provides mobile NFC and form-factors
GoTek (NSW) – Specialist suppliers of Android tablets
-The NSW Government will provide a total of $1.879m in grants to 11 consortiums in NSW
-Based on the expectations of these consortiums, the projects have the potential to collectively generate over 400 jobs, $170m in revenue and $90m in exports over the next three years.
- 28 percent of the consortiums included a regional or Western Sydney partner and 63 percent included a partner with international offices.
-The total project costs for the Parramatta Smart City consortium are estimated at around $900k
ParraConnect
- ParraConnect was formed by Parramatta City Council as part of its e-Parra strategy in June 2010.
-The ParraConnect Advisory Committee, an alliance of community leaders from a range of backgrounds, was formed in August 2010 to drive the program for the next 12 months
-Since ParraConnect was established, Council has set-up free wireless at all of its libraries, provided an application to allow residents to register a complaint via SMS and established live-chat for customers on its website.
Media enquiries:
Media and Communications Advisor, Adam Leto
Tel: 9806 5083 Mob: 0414 190 221
Email: aleto@parracity.nsw.gov.au